TECHGuru

  Anti-counterfeiting Packaging Market: Overview Counterfeits are unauthorized reproductions of a trademarked brand which are identical to genuine products. Counterfeit goods include clothing, jewelry, medications, cigarettes, electronic equipment and parts among others. Secure packaging is necessary to avoid counterfeit products. Anti-counterfeiting packaging is defined as the process of assigning secure packaging to the product in order to minimize infringement and counterfeiting. The market for counterfeit goods is growing worldwide and companies have to work harder than ever to combat this threat.  Counterfeiting is a major problem in many market sectors, with the pharmaceutical industry most at risk due to illegal and dangerous substance used in counterfeit drugs. Today food and pharmaceutical companies are adopting anti counterfeiting packaging measures to prevent imitation and confirm safety of the goods. In addition, counterfeiting leads to reduced profitability and l...