TECHGuru

  Text Analytics Market – Snapshot Text analytics refers to the process of extracting the intrinsic meaning of written communication. In the context of customer experience, text analytics is meant to examine text that was written about or by customers. One can find topics of interest and patterns of conversation or messages and then an action can be taken based on what one gets to learn. Given the availability of humongous amount unstructured messages, the global  text analytics market  is likely to witness considerable growth over the tenure of assessment, from 2016 to 2024 Notes of call center executives, emails, survey results, tweets, online reviews, and various other types of written communication contain insights about the choices and preferences of customers. There exists a huge amount of information in recorded interactions and those can be converted into insightful texts. Text analytics can be utilized to add meaning to such unstructured texts.   The gl...