Proximity as a Service Market Types And Application By Regions From 2021-2031
Proximity as a Service: Introduction Proximity as a service is a model that distributes hyper-local data by using location-based wireless technology to distribute highly personalized advertising content to mobile subscribers at specific locations. Proximity as a service model uses technology such as Wi-Fi, Bluetooth, NFC, and GPS to deliver highly personalized hyper-local data to specific locations. This service model can be used in various applications including distributing data in smart city projects, delivering commercial information in malls, sharing news feeds for campuses and office centers, as well as city games and personal classifieds, among others. The global proximity as a service marke t is expected to expand at a rapid pace over the forecast period, due to advancement in technologies, growing digitalization, and rapidly increasing use of proximity marketing in the field of advertising and information across various sectors. Global Proximity as a Service Market: Dyna...