TECHGuru

  TV Analytics Solutions Market The TV advertising landscape is undergoing a path-breaking change in recent times. According to recent reports, 50% homes in America avail either Hulu or Netflix service on top of satellite cable. Additionally, these homes spend on average 5 hours a day watching TV. This is a huge untapped opportunity for advertisers. TV analytics solutions market  helps advertisers monitor and analyze various aspects of TV services related to user behaviour. The analytics solutions market companies offer real-time and aggregating data from various channels including third party CDNs, mobile devices, network applications to provide more insights for advertisers. TV analytics solution has three main components including frontend analytics, backend analytics and session roaming. The front end analytics provides advertisers with top streaming locations, most popular content, asset management, and session roaming. The backend analytics provides information related t...