TECHGuru

  Manufacturers Focus on Marketing Around Sleep-science Technology amidst COVID-19 Outbreak It is evident that the coronavirus outbreak has created a demand shortage for goods and services. However, companies in the luxury and premium mattress market are adopting innovative marketing strategies to boost the uptake of products. For instance, Sweden-based sleep spa Hästens is increasing its marketing efforts for its bed crafted with 168 years of sleep-science technology. Such beds and mattresses are gaining visibility among high-income groups, since the COVID-19 outbreak has exacerbated sleep disorders and mental health illnesses of people. The lack of sound sleep can affect the quality of life in individuals and make them more susceptible to coronavirus. Hence, manufacturers in the luxury and premium mattress market are capitalizing on this opportunity to increase the availability of products, as the increasing number of people are spending their time indoor. Changing consumer pers...