TECHGuru

  Non-linear TV services deliver media on demand to consumers. They are similar to video on demand services, in which consumers can watch their favorite TV program without waiting for a new episode, unlike traditional TV (linear TV). Many companies are thinking about moving away from traditional linear TV to non-linear TV and from preformat to personalization. For   non-linear TV services market   , the main offering for consumers is video on demand services. The television industry is in the middle of a period of change, as consumers are adopting new ways of consuming content. Several screens are competing for consumer spend, ad budgets, and consumer attention. Across the world, the television industry is in a state of shift from traditional TV to digital TV, as the development and growth of digital video services creates new opportunities and challenges for video content providers. Traditional industry value chains, revenue streams, and business are changing, as broadca...