TECHGuru

  The counterfeiting malpractice has become a severe matter of concern for original cosmetics manufacturers all around the globe. Counterfeiting is globally affecting the cosmetics industry, resulting into innumerable tangible and intangible losses for the players operating in the industry. A large number of counterfeit products, carrying brand name of the leading industry players, are making their way into the local market. Global cosmetics industry players are increasingly working towards stopping this penetration of forged products into the market to prevent the impact of these products on their sales revenue. Apart from this, low quality of counterfeit products negatively affects the brand image and credibility of the company. The forged packaging on branded cosmetics products is so well replicated that normal detection techniques are unable to identify it and, thus, these products thereby are able to make their entry into the retail market. The forged products, due to their po...