TECHGuru

  Water Purifier Market : Scarcity of Potable Water and Geographical Penetration to Foster Growth Research states that, nearly  80%  of illnesses in developing countries are because of poor quality water and sanitation conditions. Although there has been a rise in the number of people that have gained access to pure drinking water, inequalities still persist. This scarcity of potable drinking water has directed the way for innovations in the water purifier industry. The gamut of the market used to be 'urban-centric'; however, with continual efforts from various governments and manufacturers to increase consumer awareness, the water purifier industry is gradually seeping into rural markets. However, penetration is still low, as rural consumers refrain from spending huge sums on water purifiers. This factor may shrink the market’s growth, but also provides a vital e      ntry point for newcomers who may claw up the global market ladder by launching ...