TECHGuru

Counterfeit pharmaceutical products are so very well packed that normal identification techniques are unable to differentiate between legitimate or original packaging and counterfeit ones. These products then end up being sent to the retail market for sale. Forged products, due to sub-standard quality, pose severe health concerns among consumers, which results in steadily diminishing brand image of original products. Each year, multi-million dollar losses are incurred by players in the global pharmaceutical industry due to presence of counterfeit products in their supply chain.  Pharmaceutical products are one of the basic needs of consumer and this high need for medication invariably results in them coming in contact with counterfeit products due to the abundant availability of such products in local markets. Anti-counterfeit pharmaceuticals packaging market has emerged as one of the most effective solutions to limit counterfeiting in the pharmaceutical industry. Growing incidenc...