TECHGuru

  B2B Companies Rely on Digital Content Creation Due to COVID-19 Scare Digital content creation has become a hot topic in the light of the COVID-19 (Coronavirus) pandemic. The viral outbreak has given many B2B marketers the opportunity to construct online marketing strategies. However, several companies in the digital content creation market have lost billions of dollars due to event cancellations and postponements of trade fairs. In a study conducted by the Center for Exhibition Industry Research, strategists in the digital content creation market pour millions of dollars to conduct exhibitions and industry shows, which is almost five times more than that is invested in online marketing. With growing awareness about the advantages of digital marketing, B2B companies are now turning toward online marketing to redefine their marketing messages, as numerous strategists are spending most of their time in home isolation due to the COVID-19 outbreak. Since the end results of digit...