TECHGuru

  COVID-19 Restrictions Create Awareness about Gifting Preserved Flowers Since major events, weddings, and other occasions have been shelved during the COVID-19 outbreak, stakeholders in the preserved flower market are capitalizing on this opportunity to boost sales. However, poor market sentiments and modest buying behavior of customers are emerging as restraint for market growth. Stakeholders and vendors are increasing their focus in eCommerce and online sales to revive market growth. Vendors in the preserved flower market are increasing the availability of freeze-dried varieties of blooms, including pale peach stock flowers and fairy-floss blue mini gypsophilia, among others. The growing influencer community on social media is creating awareness about gifting ideas, as countries are still practicing social distancing and other restrictions in countries with potential risk of new COVID-19 variants such as Delta and Delta Plus. The ecologically conscious customers are be...