TECHGuru

  Lead management software is used to manage the complete customer lifecycle, from capture to conversion of a lead, providing high-value and qualified opportunities to the sales team. Lead management software applications are deployed in the marketing and/or sales operations departments. Lead management software supports the process of collecting unqualified contacts and opportunities from various sources such as email responses, marketing communication databases, multichannel marketing campaigns, and offline interactions such as seminars and tradeshows, social media and web pages. Lead management software is capable of filtering and supplementing the lead information with third-party data sources, in order to form a more complete lead profile. The leads can be scored or rated, sent through a lead nurturing workflow, and then qualified or prioritized as sales opportunities and distributed to the appropriate sales team. The fundamental goal of lead management software is to deliver ...