TECHGuru

  Premium shoes refer to shoes that are preferred by consumers due to their inclination toward specific brands. Changing lifestyle and penchant for specific brands has resulted in the rise in demand for premium shoes among the consumers in recent years. Premium shoe designers and manufacturers adopt several promotional activities such as hiring celebrities in order to endorse their products and grab customer attention across the globe. Sportspersons and celebrities have strong connect with the youth and fitness enthusiasts and thus this trend is generating opportunity to vendors to increase their brand value and acquire potential customers. The global  premium shoes mar ket has been segmented on the basis of product type, material type, distribution channel, and end user. By product type, the global premium shoes market has been segmented into sports shoes and casual shoes. Focus on exercise and leading healthier lifestyles has resulted in the rise in demand for premium shoes ...