TECHGuru

  The automotive seating market has been relatively dynamic segment of the automotive industry but with not too many innovations. Manufacturers have scrambled for keeping up the changing demands of vehicle passengers, models developed by automakers, and designs preferred by original equipment manufacturers (OEMs) in the automobile industry. A number of options have emerged for developers of automotive seats, keeping the demand markedly lucrative. The value chain of the automotive seats market has been enriched by advances in seating designs at all tiers. Recliners for premium models of passenger vehicles are expected to open up interesting avenues for different automotive seat manufacturers. In addition, new product development avenues have come strikingly from the increasing incorporation of new, better materials for the seats. The focal points for innovation are seating technology that combine lightweight and functionality, along with aesthetics. The aesthetics and the look have ...