Outdoor Apparel Market Analysis, Share by Suppliers, Growth, Trends and Forecast from 2021-2031
Advancements in Clothing Technology Help Consumers Choose Right Wear
The modern consumer cares about cloth sustainability as much as clothing. Producers in the outdoor apparel market take sustainability seriously by including the latest and greatest innovations into their apparel. The outdoor industry is rapidly innovating its products with the use of advanced technology. Producers have coined the term ‘techwear’ to describe clothing that makes use of technology. In recent years, the outdoor apparel market has witnessed an increase in investments by consumers in functional, packable, protective, and fashionable apparel, due to rising interest in outdoor activities. Today's consumers are most likely to choose products that offer stylish outdoor apparel that are waterproof, light in weight, warm in extreme temperatures, and extremely durable. Thus, the outdoor apparel market is expected to further rise during the forecast period.
The outdoor clothing is witnessing various trends in consumer demand mostly in terms of convenience and technology to make the apparel weatherproof in any given setting. Clothing innovations such as the compression technology helps to provide the right pressure by enhancing the muscle power of the wearer and improving the supply of oxygen in the body. These garments can also create a microclimate within the skin and the fabric by setting the temperature and managing the moisture content. The innovations in outdoor clothing are also increasing its importance in the shapewear-cum-workout wear segment for figure-conscious consumers. Besides tracksuits, manufacturers also make socks, leggings, and pants to keep wearers active all day long.
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Restrictions on Outdoor Activities Hamper Outdoor Apparel Market Growth
The apparel and clothing segment has contracted unexpectedly with the rise of the COVID-19 virus spread. Most brands, retailers, and manufacturers have faced severe losses due to the rising inactivity after the growing active cases of COVID-19 leading to strict lockdowns. The exception was the Chinese market, which continued its role as the industry’s growth engine with a rising CAGR amid the global pandemic. However, in response to the crisis, many leading outdoor apparel brands and retailers have canceled their orders, even when the work has already been done. Thus, it has impacted the people working in their supply chains, and factories are holding the stocks. Moreover, with stringent regulations on outside activities to limit the spread of the coronavirus, the growth of the outdoor apparel market has been affected.
The upcoming period will have a more positive outlook albeit amid ambiguity caused by the growing spread of COVID-19 in developing countries. Manufacturers are cautiously optimistic, and focused on the future growth opportunities and business strategies. The biggest challenges to overcome are witnessed in supply chains, ongoing challenges relating to physical activity levels, restrictions on outdoor visits, and declining sport participation. The greatest opportunities, meanwhile, are associated with the potential restoration of outdoor events, sports activities, manufacturing units, and the ongoing rise in popularity of outdoor and home-based sports.
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Growing Consumer Interests in Outdoor Activities Demand Innovative Techwears
A healthy sense of curiosity for the natural world, and a space to develop skills for living a happy and healthy life are influencing various individuals towards outdoor recreation participation. One of the major factors driving the outdoor apparel market is the clothing that is made for, purchased, and used by outdoor recreationists. Outdoor recreational activities usually require forms of clothing and certain elements that are more breathable for vigorous activities and durable to shield against the factors. Polyester, for instance, is a material that wicks sweating and is not used as ordinarily in industries as the fast fashion. Moreover, in places where hiking is popular, people are more likely to buy safe and durable outdoor apparel as regular apparel might be torn or damaged in the activity.
The growing interest in sports and physical activities is aiding in the growth of the outdoor apparel market. Since special clothing optimizes performance and comfort, the biggest deciding factor is the consumer preference of clothing in different situations. A major proportion of outdoor apparel customers includes the urban population, inclined toward sustainable and branded products. People with environmental concerns prefer innovative products made with recycled raw materials. Moreover, the increasing consumer desire for trendy and fashionable lifestyles and the growing innovation from manufacturers are some major factors contributing to the growth of the outdoor apparel market during the projected timeline.
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Outdoor Apparel Market: Overview
- According to the latest market report published by Transparency Market Research on the outdoor apparel market for the period 2021–2031 (wherein 2021 to 2031 is the forecast period and 2020 is the base year), rising participation in outdoor activities is a key factor propelling the demand for outdoor clothing, which is driving the outdoor apparel market
- Globally, revenue generated by the outdoor apparel market accounted over US$ 12 Bn in 2020, which is expected to expand at a CAGR of ~5% in terms of value during the forecast period
Rising Participation in Outdoor Activities: Key Driver of Outdoor Apparel Market
- Changing lifestyles, rise in disposable income, increasing participation in social activities, and high spending on leisure activities are factors triggering the demand for outdoor apparel around the world. According to the Outdoor Industry Association (OIA), approximately 50.7% of the U.S. population participated in, at least, one outdoor activity in 2019. Furthermore, the recent publication of OIA states that 8.1 million more Americans hiked in 2020 compared to 2019.
- Moreover, there has been a surge in health and fitness activities among consumers worldwide, particularly in running and other sports. Thus, leading sports brands are continuously manufacturing technically sophisticated and innovative products. Men and women are wearing sports-inspired outdoor apparel during popular outdoor activities such as running, jogging, hiking, and biking due to their changing lifestyles. Thus, leading sports brands are constantly involved in the manufacture of technically sophisticated and innovative products.
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